I grew up in a small Teff farming village called Jiga in Ethiopia’s Rift Valley Highlands – all a memory now as I left for Europe having won a university scholarship nearly three decades ago.
After finishing my education I began working in the finance industry. In 2014 I was shocked to stumble upon Teff on the shelves of a London health food store. What surprised me more was that it was not grown in its native Ethiopia, but in the US where the seed had been commercially cultivated. From that day onwards, it was impossible for me to reconnect and focus on my busy day job.
I was no more the banker but preoccupied with what I left behind so many years back. It was time to share the benefits of Ethiopian Teff with the world and in doing so tell the story of the Ethiopian farmer that have toiled for millennia to farm this ancient super grain. Lovegrass Ethiopia was born.
Yonas (Aka Yilikal) Alemu